Founded and led by Lucas Heflen, a passionate entrepreneur with a background in business administration and a love for all things marketing, HMA has quickly become a trusted partner for businesses looking to grow and succeed in a competitive marketplace. We believe in the power of personalized solutions and are dedicated to helping our clients achieve their goals with creativity, integrity, and dedication.
I’m Lucas Heflen, a graduate of Illinois Wesleyan University, where I earned a bachelor’s degree in business administration with a minor in Entrepreneurship. During my time at IWU, I played four years of collegiate basketball, which instilled in me a strong work ethic and a passion for teamwork. My love for business and marketing has driven me to start Heflen Marketing Agency (HMA), which I've been successfully running for the past nine months. At HMA, I’m dedicated to helping businesses grow and thrive in the digital landscape.
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In today’s digital age, social media advertising is no longer optional—it’s essential. Learn how targeted campaigns on platforms like Instagram, Facebook, and TikTok can drive engagement, boost conversions, and help your business reach its full potential. Discover tips and strategies to maximize your ROI and stay ahead of the competition.
Whether you’re launching a new business or looking to refresh an existing one, understanding the difference between branding and rebranding is crucial. This blog explores the key factors to consider when building a brand identity or giving your business a fresh look. Find out how the right approach can make a lasting impact and set your business apart in a crowded market.
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